AVALON HILL

Designers: Cody Sennyuen                 

Creative Director: Barry Quinn

Illustrators: Ryan Lynn, Pierre Boujo

Client: Hasbro, Avalon Hill                  

Agency: Quake 

 

AVALON HILL

Designers: Cody Sennyuen                 

Creative Director: Barry Quinn

Illustrators: Ryan Lynn, Pierre Boujo

Client: Hasbro, Avalon Hill                  

Agency: Quake 

 

AVALON HILL

Designers: Cody Sennyuen                 

Creative Director: Barry Quinn

Illustrators: Ryan Lynn, Pierre Boujo

Client: Hasbro, Avalon Hill                  

Agency: Quake 


Avalon Hill practically invented the combat-based strategy game category. Audiences for strategy games have increased as the game themes became more varied, social, and inclusive. The games had evolved, and it was time for the logo to do the same.

The Avalon Hill identity needed to better reflect the games and the gamers that would create the next chapter of success. It needed to be bolder and more graphic. It had to play nice with game brands and emerging technologies. Lastly, it had to be visually comfortable with a greater variety of aesthetics.

A stylized ‘A’ with an embedded jagged hill would become the visual shorthand for the brand name. We turned it into a canvas for each game’s world.
 

Avalon Hill practically invented the combat-based strategy game category. Audiences for strategy games have increased as the game themes became more varied, social, and inclusive. The games had evolved, and it was time for the logo to do the same.

The Avalon Hill identity needed to better reflect the games and the gamers that would create the next chapter of success. It needed to be bolder and more graphic. It had to play nice with game brands and emerging technologies. Lastly, it had to be visually comfortable with a greater variety of aesthetics.

A stylized ‘A’ with an embedded jagged hill would become the visual shorthand for the brand name. We turned it into a canvas for each game’s world.
 

Avalon Hill practically invented the combat-based strategy game category. Audiences for strategy games have increased as the game themes became more varied, social, and inclusive. The games had evolved, and it was time for the logo to do the same.

The Avalon Hill identity needed to better reflect the games and the gamers that would create the next chapter of success. It needed to be bolder and more graphic. It had to play nice with game brands and emerging technologies. Lastly, it had to be visually comfortable with a greater variety of aesthetics.

A stylized ‘A’ with an embedded jagged hill would become the visual shorthand for the brand name. We turned it into a canvas for each game’s world.
 

Avalon Hill practically invented the combat-based strategy game category. Audiences for strategy games have increased as the game themes became more varied, social, and inclusive. The games had evolved, and it was time for the logo to do the same.

The Avalon Hill identity needed to better reflect the games and the gamers that would create the next chapter of success. It needed to be bolder and more graphic. It had to play nice with game brands and emerging technologies. Lastly, it had to be visually comfortable with a greater variety of aesthetics.

A stylized ‘A’ with an embedded jagged hill would become the visual shorthand for the brand name. We turned it into a canvas for each game’s world.
 

Avalon Hill practically invented the combat-based strategy game category. Audiences for strategy games have increased as the game themes became more varied, social, and inclusive. The games had evolved, and it was time for the logo to do the same.

The Avalon Hill identity needed to better reflect the games and the gamers that would create the next chapter of success. It needed to be bolder and more graphic. It had to play nice with game brands and emerging technologies. Lastly, it had to be visually comfortable with a greater variety of aesthetics.

A stylized ‘A’ with an embedded jagged hill would become the visual shorthand for the brand name. We turned it into a canvas for each game’s world.
 

full_screen_LOGO
horizontal_grid_LOGOS copy
full_screen_AH_1
full_screen_AH_2
vertical_grid_AH_1
vertical_grid_AH_3
vertical_grid_AH_2
vertical_grid_AH_4
horizontal_grid__AH_3
horizontal_grid_AH_5
full_screen_AH_3
horizontal_grid_AH_4
horizontal_grid_AH_6
full_screen_bags
vertical_grid_tshirt
vertical_grid_hoodie
horizontal_grid_pins
horizontal_grid_box
full_screen_board