Avalon Hill practically invented the combat-based strategy game category. Audiences for strategy games have increased as the game themes became more varied, social, and inclusive. The games had evolved, and it was time for the logo to do the same.

The Avalon Hill identity needed to better reflect the games and the gamers that would create the next chapter of success. It needed to be bolder and more graphic. It had to play nice with game brands and emerging technologies. Lastly, it had to be visually comfortable with a greater variety of aesthetics.

A stylized ‘A’ with an embedded jagged hill would become the visual shorthand for the brand name. We turned it into a canvas for each game’s world.
 

Avalon Hill practically invented the combat-based strategy game category. Audiences for strategy games have increased as the game themes became more varied, social, and inclusive. The games had evolved, and it was time for the logo to do the same.

The Avalon Hill identity needed to better reflect the games and the gamers that would create the next chapter of success. It needed to be bolder and more graphic. It had to play nice with game brands and emerging technologies. Lastly, it had to be visually comfortable with a greater variety of aesthetics.

A stylized ‘A’ with an embedded jagged hill would become the visual shorthand for the brand name. We turned it into a canvas for each game’s world.
 

Avalon Hill practically invented the combat-based strategy game category. Audiences for strategy games have increased as the game themes became more varied, social, and inclusive. The games had evolved, and it was time for the logo to do the same.

The Avalon Hill identity needed to better reflect the games and the gamers that would create the next chapter of success. It needed to be bolder and more graphic. It had to play nice with game brands and emerging technologies. Lastly, it had to be visually comfortable with a greater variety of aesthetics.

A stylized ‘A’ with an embedded jagged hill would become the visual shorthand for the brand name. We turned it into a canvas for each game’s world.
 

Avalon Hill practically invented the combat-based strategy game category. Audiences for strategy games have increased as the game themes became more varied, social, and inclusive. The games had evolved, and it was time for the logo to do the same.

The Avalon Hill identity needed to better reflect the games and the gamers that would create the next chapter of success. It needed to be bolder and more graphic. It had to play nice with game brands and emerging technologies. Lastly, it had to be visually comfortable with a greater variety of aesthetics.

A stylized ‘A’ with an embedded jagged hill would become the visual shorthand for the brand name. We turned it into a canvas for each game’s world.
 

Avalon Hill practically invented the combat-based strategy game category. Audiences for strategy games have increased as the game themes became more varied, social, and inclusive. The games had evolved, and it was time for the logo to do the same.

The Avalon Hill identity needed to better reflect the games and the gamers that would create the next chapter of success. It needed to be bolder and more graphic. It had to play nice with game brands and emerging technologies. Lastly, it had to be visually comfortable with a greater variety of aesthetics.

A stylized ‘A’ with an embedded jagged hill would become the visual shorthand for the brand name. We turned it into a canvas for each game’s world.