For this project we partnered up with Frank Brothers, a family run guitar shop in Toronto. They were launching a new guitar model called "Arcade".

Owning the Arcade model is said to be the true custom experience and we wanted the typography to be consistent with that statement. Each exploration is unique and displays a fun/rock n’ roll experience for the viewer.

We wanted to be as expressive as possible and not only design energetic typography but also highlight the various genres of music the Arcade model may be used for.
 

For this project we partnered up with Frank Brothers, a family run guitar shop in Toronto. They were launching a new guitar model called "Arcade".

Owning the Arcade model is said to be the true custom experience and we wanted the typography to be consistent with that statement. Each exploration is unique and displays a fun/rock n’ roll experience for the viewer.

We wanted to be as expressive as possible and not only design energetic typography but also highlight the various genres of music the Arcade model may be used for.
 

For this project we partnered up with Frank Brothers, a family run guitar shop in Toronto. They were launching a new guitar model called "Arcade".

Owning the Arcade model is said to be the true custom experience and we wanted the typography to be consistent with that statement. Each exploration is unique and displays a fun/rock n’ roll experience for the viewer.

We wanted to be as expressive as possible and not only design energetic typography but also highlight the various genres of music the Arcade model may be used for.
 

For this project we partnered up with Frank Brothers, a family run guitar shop in Toronto. They were launching a new guitar model called "Arcade".

Owning the Arcade model is said to be the true custom experience and we wanted the typography to be consistent with that statement. Each exploration is unique and displays a fun/rock n’ roll experience for the viewer.

We wanted to be as expressive as possible and not only design energetic typography but also highlight the various genres of music the Arcade model may be used for.
 

For this project we partnered up with Frank Brothers, a family run guitar shop in Toronto. They were launching a new guitar model called "Arcade".

Owning the Arcade model is said to be the true custom experience and we wanted the typography to be consistent with that statement. Each exploration is unique and displays a fun/rock n’ roll experience for the viewer.

We wanted to be as expressive as possible and not only design energetic typography but also highlight the various genres of music the Arcade model may be used for.