(YERRR! Definition: Used in the New York area. It is a greeting to friends and another word for hey. Usually when it is said, others scream it back louder.) 

In the summer of 2019 my girlfriend and I took a trip to New York. When I came back I was inspired and decided to take all the photos we took and design a book that we could keep on our coffee table. My goal was to make the book feel as bold, loud and urban as New York city.

Design: Cody Sennyuen                 

Client: Personal Project                  

Agency: DDB Chicago