MILLER x

NFL/MLB

Designers: Cody Sennyuen, Kevin Umana                 

Creative Director: Louis Duarte, Barry Quinn

Illustrators: Ryan Lynn, Tomas Usyk

Client: Miller Lite                  

Agency: Juniper Park

 

Being one of the major beer brands in America, Miller Lite has many partnership deals with various NFL, MLB, and NBA teams. Year after year, one of my tasks was to develop visual representations of the various teams – using the mascot or mantra in the form of illustration. As part of the platform strategy, I needed to make sure that the concepts came across more like fan art vs. them looking like a sponsor – Miller Lite wanted to let fans know that they were not just a sponsor but that they were also fans. The illustrations gained a ton of affinity with fans and went live across billboards, posters, stadium scoreboards, clothing and merch – we even turned them into animated videos that lived online and in-stadiums.

Being one of the major beer brands in America, Miller Lite has many partnership deals with various NFL, MLB, and NBA teams. Year after year, one of my tasks was to develop visual representations of the various teams – using the mascot or mantra in the form of illustration. As part of the platform strategy, I needed to make sure that the concepts came across more like fan art vs. them looking like a sponsor – Miller Lite wanted to let fans know that they were not just a sponsor but that they were also fans. The illustrations gained a ton of affinity with fans and went live across billboards, posters, stadium scoreboards, clothing and merch – we even turned them into animated videos that lived online and in-stadiums.

Being one of the major beer brands in America, Miller Lite has many partnership deals with various NFL, MLB, and NBA teams. Year after year, one of my tasks was to develop visual representations of the various teams – using the mascot or mantra in the form of illustration. As part of the platform strategy, I needed to make sure that the concepts came across more like fan art vs. them looking like a sponsor – Miller Lite wanted to let fans know that they were not just a sponsor but that they were also fans. The illustrations gained a ton of affinity with fans and went live across billboards, posters, stadium scoreboards, clothing and merch – we even turned them into animated videos that lived online and in-stadiums.

Being one of the major beer brands in America, Miller Lite has many partnership deals with various NFL, MLB, and NBA teams. Year after year, one of my tasks was to develop visual representations of the various teams – using the mascot or mantra in the form of illustration. As part of the platform strategy, I needed to make sure that the concepts came across more like fan art vs. them looking like a sponsor – Miller Lite wanted to let fans know that they were not just a sponsor but that they were also fans. The illustrations gained a ton of affinity with fans and went live across billboards, posters, stadium scoreboards, clothing and merch – we even turned them into animated videos that lived online and in-stadiums.

Being one of the major beer brands in America, Miller Lite has many partnership deals with various NFL, MLB, and NBA teams. Year after year, one of my tasks was to develop visual representations of the various teams – using the mascot or mantra in the form of illustration. As part of the platform strategy, I needed to make sure that the concepts came across more like fan art vs. them looking like a sponsor – Miller Lite wanted to let fans know that they were not just a sponsor but that they were also fans. The illustrations gained a ton of affinity with fans and went live across billboards, posters, stadium scoreboards, clothing and merch – we even turned them into animated videos that lived online and in-stadiums.

ooh
cooler_ig
eagles_ooh
bears_jacket
baseballposter
cali_WP
bears_hoodie
panthers_stadium_2
cans
eagles_ooh_stadium
jagsWP
collages_v2

WORK

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