Nostalgia meets Minimalism.

When Miller Lite approached us with a rebranding opportunity, the goal was to create something that was classic and iconic. Miller Lite prides themselves in being the original light beer and we wanted to create a design that would speak to that.

We constructed the minimalist can and then used that shape as a device to design other graphic elements that were nostalgic and spoke to various occasions. The key was for each design to be congruent with the shape of the can. The branding was a success and has been recognized with a Bronze Cannes Lions.

Nostalgia meets Minimalism.

When Miller Lite approached us with a rebranding opportunity, the goal was to create something that was classic and iconic. Miller Lite prides themselves in being the original light beer and we wanted to create a design that would speak to that.

We constructed the minimalist can and then used that shape as a device to design other graphic elements that were nostalgic and spoke to various occasions. The key was for each design to be congruent with the shape of the can. The branding was a success and has been recognized with a Bronze Cannes Lions.

Nostalgia meets Minimalism.

When Miller Lite approached us with a rebranding opportunity, the goal was to create something that was classic and iconic. Miller Lite prides themselves in being the original light beer and we wanted to create a design that would speak to that.

We constructed the minimalist can and then used that shape as a device to design other graphic elements that were nostalgic and spoke to various occasions. The key was for each design to be congruent with the shape of the can. The branding was a success and has been recognized with a Bronze Cannes Lions.

Nostalgia meets Minimalism.

When Miller Lite approached us with a rebranding opportunity, the goal was to create something that was classic and iconic. Miller Lite prides themselves in being the original light beer and we wanted to create a design that would speak to that.

We constructed the minimalist can and then used that shape as a device to design other graphic elements that were nostalgic and spoke to various occasions. The key was for each design to be congruent with the shape of the can. The branding was a success and has been recognized with a Bronze Cannes Lions.

Nostalgia meets Minimalism.

When Miller Lite approached us with a rebranding opportunity, the goal was to create something that was classic and iconic. Miller Lite prides themselves in being the original light beer and we wanted to create a design that would speak to that.

We constructed the minimalist can and then used that shape as a device to design other graphic elements that were nostalgic and spoke to various occasions. The key was for each design to be congruent with the shape of the can. The branding was a success and has been recognized with a Bronze Cannes Lions.