Miller Lite x NFL/MLB
Nostalgia meets Minimalism.
When Miller Lite approached us with a rebranding opportunity, the goal was to create something that was classic and iconic. Miller Lite prides themselves in being the original light beer and we wanted to create a design that would speak to that.
We constructed the minimalist can and then used that shape as a device to design other graphic elements that were nostalgic and spoke to various occasions. The key was for each design to be congruent with the shape of the can. The branding was a success and has been recognized with a Bronze Cannes Lions.
Credits
Designers: Cody Sennyuen, Kevin Umana , Dave Kenney
Creative Direction: Louis Duarte, Barry Quinn
Illustrators: Ryan Lynn, Timba Smitts
Client: Miller Lite
Agency: Juniper Park
BEER AND MUSIC,
THE PERFECT PAIRING
Miller Lite is partners with the great music festivals, and they want to show up as a fan, not a corporate sponsor. So we partnered with concert poster artists to craft unique and authentic artwork for each festival, year after year. The response was terrific, with fans reselling the branded swag online.
Available for freelance
Let's talk at codysennyuen@gmail.com
© cjthedesigner 2024
Graphic designer