Designers: Cody Sennyuen
Creative Director: Barry Quinn
Client: DONNA'S (Concept Work)
Agency: DDB Chicago
DONNA's approached us about a potential branding opportunity for their restaurant in Toronto. The inspiration that was highlighted in the brief detailed that the chefs were a big fan of Donna Summers and they also liked the idea of the restaurant feeling like your grandma’s kitchen. To combine these two ideas, I used typography referencing some of Donna Summers greatest hits (that could also describe food) as well as photography of grandmas. I didn't want this to feel like your average grandma, I wanted them to have a bit of attitude to give the restaurant some edge. Although the partnership fell through, the clients really gravitated towards this concept and felt that it communicated their ideas.
DONNA's approached us about a potential branding opportunity for their restaurant in Toronto. The inspiration that was highlighted in the brief detailed that the chefs were a big fan of Donna Summers and they also liked the idea of the restaurant feeling like your grandma’s kitchen. To combine these two ideas, I used typography referencing some of Donna Summers greatest hits (that could also describe food) as well as photography of grandmas. I didn't want this to feel like your average grandma, I wanted them to have a bit of attitude to give the restaurant some edge. Although the partnership fell through, the clients really gravitated towards this concept and felt that it communicated their ideas.
DONNA's approached us about a potential branding opportunity for their restaurant in Toronto. The inspiration that was highlighted in the brief detailed that the chefs were a big fan of Donna Summers and they also liked the idea of the restaurant feeling like your grandma’s kitchen. To combine these two ideas, I used typography referencing some of Donna Summers greatest hits (that could also describe food) as well as photography of grandmas. I didn't want this to feel like your average grandma, I wanted them to have a bit of attitude to give the restaurant some edge. Although the partnership fell through, the clients really gravitated towards this concept and felt that it communicated their ideas.
DONNA's approached us about a potential branding opportunity for their restaurant in Toronto. The inspiration that was highlighted in the brief detailed that the chefs were a big fan of Donna Summers and they also liked the idea of the restaurant feeling like your grandma’s kitchen. To combine these two ideas, I used typography referencing some of Donna Summers greatest hits (that could also describe food) as well as photography of grandmas. I didn't want this to feel like your average grandma, I wanted them to have a bit of attitude to give the restaurant some edge. Although the partnership fell through, the clients really gravitated towards this concept and felt that it communicated their ideas.
DONNA's approached us about a potential branding opportunity for their restaurant in Toronto. The inspiration that was highlighted in the brief detailed that the chefs were a big fan of Donna Summers and they also liked the idea of the restaurant feeling like your grandma’s kitchen. To combine these two ideas, I used typography referencing some of Donna Summers greatest hits (that could also describe food) as well as photography of grandmas. I didn't want this to feel like your average grandma, I wanted them to have a bit of attitude to give the restaurant some edge. Although the partnership fell through, the clients really gravitated towards this concept and felt that it communicated their ideas.
WORK
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