B Street – CJ The Designer

Project info - B Street Collaborative

B Street is an arts facilitator in Toronto dedicated to supporting artists, particularly emerging talents, to thrive. Their mission involves providing artists with space, incubation, mentorship, and Community. To achieve this, B Street launched an Arts Hub initiative, offering affordable workspace, impactful mentorship, and a supportive community to empower artists.

At Quake I was tasked with creating the branding. The branding needed to feel welcoming and accessible, mirroring its commitment to being a supportive space for artists to thrive. We were also asked to ensure it carries a hint of mystery, adding an intriguing element that sets B Street apart in the Toronto arts scene.

Credits

Design: Cody Sennyuen

Creative Direction: Barry Quinn

Client: B Street Collaborative

Agency: Quake

When translating the B Street brand to the digital realm, we aimed to maintain its essence while infusing a theatrical and playful feel. We embraced the freedom of the digital space to add dynamic movement, ensuring the experience reflects the vibrancy and creativity of B Street's artistic community.

At B Street, collaboration is at the heart of what they do. We worked closely with local artists of all types to create limited edition merchandise that reflects the diversity and creativity of our community. These collaborations not only support emerging artists but also offer our audience unique and exclusive products that celebrate the arts in Toronto.

In crafting merchandise for B Street, our focus was on creating pieces that are not just merchandise, but reflections of the brand's spirit. We curated a collection that is both uplifting and inspiring, designed to reflect the vibrancy of our community and spread positivity.

Available for freelance

Let's talk at codysennyuen@gmail.com