MILLER

BOOMBOX

Designers: Cody Sennyuen                 

Creative Director: Louis Duarte, Barry Quinn

Illustrators: Ryan Lynn

Client: Miller Lite                  

Agency: DDB Chicago

 

For Miller Lite's 2019 music and summer campaign they wanted to create limited edition packaging. For this project the idea and design I came up with was to create a double sided Miller Lite 24 pack sleeve with one side being a boom box and the other being a turn table. The design of the packaging really stood out in retail and consumers loved carrying it as if it were an actual boombox.

For Miller Lite's 2019 music and summer campaign they wanted to create limited edition packaging. For this project the idea and design I came up with was to create a double sided Miller Lite 24 pack sleeve with one side being a boom box and the other being a turn table. The design of the packaging really stood out in retail and consumers loved carrying it as if it were an actual boombox.

For Miller Lite's 2019 music and summer campaign they wanted to create limited edition packaging. For this project the idea and design I came up with was to create a double sided Miller Lite 24 pack sleeve with one side being a boom box and the other being a turn table. The design of the packaging really stood out in retail and consumers loved carrying it as if it were an actual boombox.

For Miller Lite's 2019 music and summer campaign they wanted to create limited edition packaging. For this project the idea and design I came up with was to create a double sided Miller Lite 24 pack sleeve with one side being a boom box and the other being a turn table. The design of the packaging really stood out in retail and consumers loved carrying it as if it were an actual boombox.

For Miller Lite's 2019 music and summer campaign they wanted to create limited edition packaging. For this project the idea and design I came up with was to create a double sided Miller Lite 24 pack sleeve with one side being a boom box and the other being a turn table. The design of the packaging really stood out in retail and consumers loved carrying it as if it were an actual boombox.

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WORK

Miller SportsProject type

Design ThinkersProject type

Miller BrandingProject type

ArcadeProject type

YERRR!Project type

BoomboxProject type

Donna'sProject type

GOV BALLProject type

McCaféProject type

Bearded ManProject type

Kickback SeriesProject type

Blue MoonProject type