For St. Patrick's Day I was tasked with designing their limited edition pint packaging. The idea I came up with was later coined the Bearded Man, a mix of a leprachaun and your everyday Miller Lite consumer. The pint was a huge success and has been renewed four years straight, with the bearded man going from an illustration on a pint to temporary tattoos, billboards and even an augmenteded reality video game. Consumers all around the United States shared their experience on instagram with the limited edition pint.

For St. Patrick's Day I was tasked with designing their limited edition pint packaging. The idea I came up with was later coined the Bearded Man, a mix of a leprachaun and your everyday Miller Lite consumer. The pint was a huge success and has been renewed four years straight, with the bearded man going from an illustration on a pint to temporary tattoos, billboards and even an augmenteded reality video game. Consumers all around the United States shared their experience on instagram with the limited edition pint.

For St. Patrick's Day I was tasked with designing their limited edition pint packaging. The idea I came up with was later coined the Bearded Man, a mix of a leprachaun and your everyday Miller Lite consumer. The pint was a huge success and has been renewed four years straight, with the bearded man going from an illustration on a pint to temporary tattoos, billboards and even an augmenteded reality video game. Consumers all around the United States shared their experience on instagram with the limited edition pint.

For St. Patrick's Day I was tasked with designing their limited edition pint packaging. The idea I came up with was later coined the Bearded Man, a mix of a leprachaun and your everyday Miller Lite consumer. The pint was a huge success and has been renewed four years straight, with the bearded man going from an illustration on a pint to temporary tattoos, billboards and even an augmenteded reality video game. Consumers all around the United States shared their experience on instagram with the limited edition pint.

For St. Patrick's Day I was tasked with designing their limited edition pint packaging. The idea I came up with was later coined the Bearded Man, a mix of a leprachaun and your everyday Miller Lite consumer. The pint was a huge success and has been renewed four years straight, with the bearded man going from an illustration on a pint to temporary tattoos, billboards and even an augmenteded reality video game. Consumers all around the United States shared their experience on instagram with the limited edition pint.