Designers: Cody Sennyuen
Creative Director: Louis Duarte, Barry Quinn
Illustrators: Conrad Garner
Client: Miller Lite
Agency: Juniper Park
Designers: Cody Sennyuen
Creative Director: Louis Duarte, Barry Quinn
Illustrators: Conrad Garner
Client: Miller Lite
Agency: Juniper Park
Designers: Cody Sennyuen
Creative Director: Louis Duarte, Barry Quinn
Illustrators: Conrad Garner
Client: Miller Lite
Agency: Juniper Park
For St. Patrick's Day I was tasked with designing their limited edition pint packaging. The idea I came up with was later coined the Bearded Man, a mix of a leprachaun and your everyday Miller Lite consumer. The pint was a huge success and has been renewed four years straight, with the bearded man going from an illustration on a pint to temporary tattoos, billboards and even an augmenteded reality video game. Consumers all around the United States shared their experience on instagram with the limited edition pint.
For St. Patrick's Day I was tasked with designing their limited edition pint packaging. The idea I came up with was later coined the Bearded Man, a mix of a leprachaun and your everyday Miller Lite consumer. The pint was a huge success and has been renewed four years straight, with the bearded man going from an illustration on a pint to temporary tattoos, billboards and even an augmenteded reality video game. Consumers all around the United States shared their experience on instagram with the limited edition pint.
For St. Patrick's Day I was tasked with designing their limited edition pint packaging. The idea I came up with was later coined the Bearded Man, a mix of a leprachaun and your everyday Miller Lite consumer. The pint was a huge success and has been renewed four years straight, with the bearded man going from an illustration on a pint to temporary tattoos, billboards and even an augmenteded reality video game. Consumers all around the United States shared their experience on instagram with the limited edition pint.
For St. Patrick's Day I was tasked with designing their limited edition pint packaging. The idea I came up with was later coined the Bearded Man, a mix of a leprachaun and your everyday Miller Lite consumer. The pint was a huge success and has been renewed four years straight, with the bearded man going from an illustration on a pint to temporary tattoos, billboards and even an augmenteded reality video game. Consumers all around the United States shared their experience on instagram with the limited edition pint.
For St. Patrick's Day I was tasked with designing their limited edition pint packaging. The idea I came up with was later coined the Bearded Man, a mix of a leprachaun and your everyday Miller Lite consumer. The pint was a huge success and has been renewed four years straight, with the bearded man going from an illustration on a pint to temporary tattoos, billboards and even an augmenteded reality video game. Consumers all around the United States shared their experience on instagram with the limited edition pint.
WORK
Miller SportsProject type
Design ThinkersProject type
Miller BrandingProject type
ArcadeProject type
YERRR!Project type
BoomboxProject type
Donna'sProject type
GOV BALLProject type
McCaféProject type
Bearded ManProject type
Kickback SeriesProject type
Blue MoonProject type